Under Armour Buys Health-Tracking App MyFitnessPal For $475 Million

The sports apparel maker says its creating the world’s largest digital health and fitness community as it picks up the popular fitness and weight loss app.

Apparel meets digital (again): Under Armour acquires Endomondo & MyFitnessPal

Under Armour to sell MyFitnessPal for $345 million, after acquiring it in 2015 for $475 million

Under Armour Acquires Fitness Apps MyFitnessPal and Endomondo for Combined $560 Million USD

UnderArmour sells MyFitnessPal for $345 million, bets on MapMyRun and connected running shoes

Under Armour reveals data breach affecting 150 million

Under Armour wants to sell MyFitnessPal app: Report

Why Shoe Companies Keep Buying Your Favorite Fitness Apps

Under Armour buys MyFitnessPal for $475M, SwiftKey update adds

Why Shoe Companies Keep Buying Your Favorite Fitness Apps

MyFitnessPal - Recent News & Activity

Fit for prosumption: interactivity and the second fitness boom

Under Armour buys popular fitness apps MyFitnessPal and Endomondo for $560M – GeekWire