Fashion 'Hauls' Are Wildly Popular on TikTok, but the Trend Faces

The TikTok haul hashtag has more than 7 billion views, but a growing number of users are criticizing the trend for encouraging overconsumption.

Gen Z, millennials are shopping for dupes the most, report finds

The Aesthetics, -Cores, and Microtrends That Defined 2023

From Nike to Nautica, Here Are the 90s Brands that Defined the Decade

Shein Is the Most Popular Brand for TikTok Hauls, According to Study

90s and 2000s Fashion Brands That Will Make You Nostalgic

Thrifting takes over TikTok with 4.2 billion views as young Americans look for sustainable alternatives to fast fashion

TikTok is criticizing young girls who shop at Sephora. They're missing the point.

The Vogue Business TikTok Trend Tracker

TikTok: the 38 Most Popular Stars on the Beloved Viral Video App

This Philly TikTok Collective of Young Black Creators Are Behind the “TikTok Hips”