Going Dutch is key to understanding Under Armour's global recovery

Under Armour opened a lavish new regional headquarters in Amsterdam last month as it committed to a more global approach to growth. Massimo Baratto, the sportswear brand's managing director for EMEA, tells SportsPro how renewed focus on the core consumer has been allied to a more balanced business mindset to inspire fresh optimism.

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Going Dutch is key to understanding Under Armour's global recovery - SportsPro