My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

This week, @lululemon announced changes to their Sweat Collective program, here are my two cents on how/why this happened. (Note: I do not have any insider info, this is all my own personal train of thought.) Long story short the game has changed.

lululemon sweat collective - The Sweat Edit

5 Faves & a Dud: Swiftly Does It - AthletiKaty

My Tinfoil Hat Theory re: lululemon's Sweat Collective Updates & How the Influential Marketing Landscape has Changed - AthletiKaty

What We Love - The Pink & Purple We've All Been Waiting For - AthletiKaty

Sweat Collective Program

Fit Review: lululemon Modal-Silk Yoga Tank Top & Open-Back Cropped Training Tank Top - AthletiKaty

5 Faves & a Dud: Introducing Contour Fit - AthletiKaty

The Fitting Room: Runbeam Hoodie & Superb LS - AthletiKaty

WMTM Alert Archives - AthletiKaty

How Much I Spent at lululemon in 2023: Q1 - AthletiKaty

The Lululemon Tabs I Left Open in March - AthletiKaty