In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi
How to Build a Brand Pyramid
Brand Ladder to Success - J Carcamo and Associates
4 important place branding questions
Niaw de Leon on LinkedIn: How to find your brand's functional and emotional benefits
Functional and emotional benefits
What Is A Brand Pyramid And Why It Matters In Business - FourWeekMBA
How to write a winning Brand Concept
Forget the 4 P's: Build your brand through the 5 sources of connectivity under a Big Idea
Let's Talk About Brand Benefits and a Reason to Believe
Brand Strategy Basics — Leah Breen
What is Brand Benefit? Is It Important for Our Brand?, by Hanannis
How to write a winning Brand Concept
How to find your brand's functional and emotional benefits