Universal Standard co-founder Alexandra Waldman on making fashion for the 70% - Glossy

quot;We live in a world where 30% of American women have all of the choice in the world, and 70% have very few options," Universal Standard co-founder Alexandra Waldman said. "So it was kind of a no-brainer where to start."

Alexandra Waldman, Cofounder of Universal Standard, Dies at 57

Legacy Left By Universal Standard's Late Co-Founder, Alex Waldman

Adaptive fashion is catching on

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Universal Standard Collaborates With Erdem - Fashionista

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Legacy Left By Universal Standard's Late Co-Founder, Alex Waldman

Meet the Canadian who is helping fashion get over its size obsession

Polina Veksler & Alex Waldman, BoF 500

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