As Under Armour's growth slows, it's learning that sportswear is as much about fashion as performance

The brand whose roots are in sweat-wicking shirts for jocks needs to attract a less sporty crowd.

The Decline of Under Armour Inc in 6 Charts

Time Coaching to Improve How People Run – Fonjep News - How Under Armour Is Using Real - Reebok Debuts Its First Plant-Based Performance Shoe

Lululemon Treads Into Sneaker Space - WSJ

Under Armour Find A Store - February 14,2024

American sportswear company Under Armour's revenue down 2% in Q1 FY24

Leg Warmers to Lululemon: How Workout Outfits Have Changed Over the Years

Under Armour Loses Whatever Swagger It Had Left - Bloomberg

Sportswear Brand Wars - Half Year 2018 results and analysis for Nike, Adidas, Puma and Under Armour

Under Armour predicts slump in 'challenged' sportswear sales

UNDER ARMOUR Tech Vent Short Dartmouth - Dartmouth Co-op