Doritos launches ads with no logo and no brand name to attract Gen Z

Description

Doritos calls this audience "emerging adults" and said that "newer generations are increasingly turned off by blatant, promotional marketing."
Doritos calls this audience emerging adults and said that newer generations are increasingly turned off by blatant, promotional marketing.

From Target to Supreme, Branding's Latest Obsession Is Collaborations - Bloomberg

RETURN OF THE GOBBLEDOK, Entry

Doritos drops its name and logo in latest campaign

Doritos ditches its logo to appeal to Gen Z

Doritos 'No Logo' ad misses the point. - Truly Deeply - Brand Strategy & Creative Agency Melbourne

Doritos: Flavors that Pop, Marketing Strategies that Sizzles

Ad:review critique.pdf - A review of Dorito's Ad - Anti-Ad :60' By Mark Reeves Student No: 45871881 April 22nd 2020. Overview On August 26th 2019

The Company Which Must Not Be Named – Marketing Management

Company launches vagina chips for sex-starved millennials

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