DBApparel UK has called in Sixty to handle its lingerie brand Playtex's repositioning for older women.
Lingerie brand Playtex rebrand targets over-50s
Show review: No sign of an uplift at INDX Intimate Apparel
Brand Britain can kickstart exports, but staying power is
Lingerie Insight May 2012, PDF, Bra
Lingerie brand Playtex rebrand targets over-50s
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Lingerie firm Agent Provocateur under pressure over Moscow
Playtex Brand History
Show review: No sign of an uplift at INDX Intimate Apparel
Show review: No sign of an uplift at INDX Intimate Apparel
Banned ads and Olympic product design: how Heist is shaking up the lingerie market